2012 m. sausio 9 d., pirmadienis

Talking about the future

My essay is done now and I have done quite a lot of research, reading in order to write it. I absolutely enjoyed the process and the topic of niche magazines and "Visionaire" was something that interests me very, very much. Going to LCF library and checking out old "Visionaire" issues was an amazing experience. I know my essay could have been better, if I would have managed to get a personal interview with Cecilia and that was the plan at first. I am very happy she agreed to answer my questions, but due to the holiday period I did not manage to get the answers to my questions on time. Still, in the period of twenty years, they have talked quite a lot about the publication, so it was only a question of me digging well enough to find all this information.
As this was the Fashion Futures course, I believe (and reading the interviews with magazine editors, I notice I am not the only one) that for the magazines to survive in the digital era there is only one way - to offer something exclusive, something that can not be found online, an experience. That is why I am so drawn to these artisanal niche magazines - they bring magazine publishing to art and to the future. I particularly loved the title of the book about "Visionaire", it is called "Dreaming in print: a decade of "Visionaire". I think that is what these people are doing: dreaming in print. And I find it very beautiful. It will be interesting to see how the magazines are going to evolve and maybe in 50 years for our kids will be hard to believe that those interesting objects are something that used to be plain printed paper magazines.
We will see.
An image from Visionaire #59 FAIRYTALE

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